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Takeads High Season Bonus Program - Official Rules

1. General Information

  • The Bonus Program (“Program”) is organized by Takeads and applies to all active publishers working under the revenue-share model.
  • The Program aims to reward publishers who demonstrate measurable growth in confirmed actions during the high season period from November 1 to December 31, 2025.
  • Participation in the Program is voluntary and requires explicit confirmation from the publisher. Publishers become eligible only after submitting their participation form and confirming agreement with these Terms & Conditions. Once confirmed, participation is valid for the entire Program period (November 1 – December 31, 2025). By submitting the participation form, the publisher confirms full understanding and acceptance of these Rules, which constitute a legally binding agreement between the publisher and Takeads.
  • The Program applies per individual publisher account. In case of multiple linked or associated accounts, performance will be evaluated collectively, and the bonus will be applied once per publisher entity.

2. Benchmark (Starting Point)

  • The starting point (benchmark) for each publisher is determined individually by the Takeads account manager and the whole performance analysis.
  • It represents the average number of confirmed actions based on last year’s Black Friday performance, adjusted for current-year trends such as changes in traffic, available networks and advertisers, and other external factors.
  • This approach ensures that the benchmark is data-based, realistic, and achievable.

3. Evaluation Period

  • The Program runs from November 1, 2025 to December 31, 2025.
  • Only confirmed actions are counted toward growth calculations.
  • Final results will be evaluated after advertiser confirmations are completed, estimated in late February to early March 2026 as for the average hold time.
  • Takeads reserves the right to adjust the evaluation timeline if advertiser data is delayed.

Late Participation

  • Publishers who join the Program after November 1, 2025, will still be evaluated for the entire Program period (November 1 – December 31, 2025).
  • Their benchmark will be defined by the Takeads account manager based on proportional performance data, taking into account the actual duration of participation.
  • This ensures fair comparison while maintaining unified evaluation rules for all participants.

4. Bonus Calculation

  • The Program rewards publishers who exceed their benchmark in the number of confirmed actions.
  • The bonus is calculated as a percentage added to the total confirmed publisher revenue for the evaluation period
  • The bonus percentage refers exclusively to an additional payout based on the total confirmed publisher revenue for the Program period. It does not affect or alter the standard revenue-share rate applied during the Program.
  • Growth tiers and corresponding bonus percentages:
If the growth percentage does not match an exact tier value, the result will be rounded down to the nearest lower tier for bonus calculation purposes.

The bonus is calculated separately for each month of the Program, November and December, based on that month’s confirmed actions compared to the individual monthly benchmark.

Each month’s bonus is calculated and paid independently, and results are not cumulative.

Example:
If your benchmark for November is 5,000 confirmed actions and for December is 6,000, and you achieve 5,500 in November (+10%) and 6,600 in December (+10%), you will receive a +1.5% bonus for November and a +1.5% bonus for December, each applied separately to your confirmed publisher revenue for the respective month.

5. Bonus Payment

  • The bonus is credited post-factum as a separate one-time payout.
  • Bonuses are issued after the final confirmation of actions.
  • The bonus amount will appear in your Takeads account as “Takeads Bonus”
  • Bonus amounts are calculated and paid in the same currency as the publisher’s regular payouts. In case of exchange rate fluctuations or transfer fees, Takeads bears no responsibility for any differences between estimated and received amounts.

6. Important Conditions

  • Only confirmed and paid actions are considered for bonus eligibility.
  • Clicks, pending, or rejected actions are not included.
  • In case of data discrepancies between advertiser and Takeads statistics, Takeads data will prevail.
  • The Program applies globally to all traffic sources participating under the publisher’s account.
  • Takeads reserves the right to modify, suspend, or terminate the Program at any time, should business or technical factors require it.
  • In case of discrepancies or disputes regarding the calculation of growth or bonus amount, the final data and calculations provided by Takeads shall be deemed correct and binding.

7. Fair Use & Compliance

  • Takeads monitors traffic quality and reserves the right to exclude any publisher showing artificial or invalid activity (e.g., bot traffic, incentivized clicks, fake conversions). In such cases, bonuses will not be paid.
  • Takeads may revise the calculated bonus amount in case of post-validation changes from advertisers (such as delayed rejections, chargebacks, or adjustments). If such changes result in lower confirmed actions, the bonus may be recalculated or cancelled.
  • Takeads also reserves the right to disqualify or exclude any publisher whose activity shows signs of manipulation or artificial traffic increase intended solely to obtain the bonus. In such cases, the publisher forfeits the right to receive the bonus, even if performance growth was recorded.

8. Acceptance of Terms

  • Participation in the Program constitutes full and unconditional acceptance of these Rules and of Takeads’ general Terms of Service.